E PLURIBUS UNUM × BROOKLYN NETS
HBCU HOMECOMING
Barclays Center · Brooklyn, NY · 2026
01 / THE PROJECT
FROM CONCEPT TO GAME NIGHT
E Pluribus Unum partnered with the Brooklyn Nets to develop a limited-edition merchandise collection and supporting creative for the team's HBCU Homecoming celebration at Barclays Center.
The collaboration brought together basketball, HBCU culture, and EPU's approach to storytelling through apparel and environmental design.
Creative Direction & Design
CONCEPT
Developed the visual direction for the Nets HBCU Homecoming collaboration, including original apparel and headwear concepts.
Product Development
DEVELOPMENT
Translated approved concepts into production-ready merchandise, coordinating sampling, revisions, and manufacturing.
Production Management
PRODUCTION
Worked directly with manufacturing partners through production and delivery of the limited-edition collection.
Barclays Center Activation
GAME NIGHT
The collection launched during HBCU Homecoming at Barclays Center alongside supporting environmental creative and fan-facing activations.
02 / THE COLLECTION
MADE FOR BROOKLYN
A limited-edition capsule created for the Brooklyn Nets’ HBCU Homecoming, bringing together Brooklyn basketball, HBCU culture, and E Pluribus Unum’s approach to modern Americana.
LIMITED-EDITION APPAREL
BROOKLYN HBCU TEE
A vintage-inspired graphic tee created exclusively for HBCU Homecoming, combining collegiate references, Brooklyn basketball culture, and EPU’s graphic language into a commemorative piece built for game night.
AVAILABLE EXCLUSIVELY AT BROOKLYN FANATICS
LIMITED-EDITION HEADWEAR
TOO MUCH PRIDE TRUCKER HAT
A custom trucker designed as the companion piece to the collection, extending the HBCU Homecoming identity through collegiate typography, Brooklyn references, and co-branded detailing.
Select hats were offered to early purchasers of the collection, turning the product into an additional game-night touchpoint and rewarding early engagement.
03 / THE EXPERIENCE
BEYOND THE PRODUCT
The collaboration extended beyond the collection and into Barclays Center, where EPU’s creative became part of the broader HBCU Homecoming experience through environmental artwork, fan-facing activations, and game-night storytelling.
04 / THE RESULT
FROM AN IDEA TO GAME NIGHT
What began as an original creative concept became a fully realized NBA collaboration spanning limited-edition merchandise, retail, environmental creative, and fan experience at Barclays Center.
The project demonstrated EPU’s ability to carry a creative vision from concept through development, production, and live activation creating work that could be worn, experienced, and become part of the night itself.
CONCEPT → DESIGN → DEVELOPMENT → PRODUCTION → EXPERIENCE